● FREE HVAC MARKETING AUDIT + STRATEGY SESSION

Get a free audit of your website, local visibility and advertising, then walk through the results live with our team.

Our strategy session gives you a clear, honest look at where your HVAC company stands and where it's losing visibility, leads and revenue.

Book A Strategy Call See What We'll Review

No charge

Detailed audit report

Clear action plan

Long-term growth roadmap

● HOW THE SESSION WORKS

Step 1 — Book

Fill Out the Form to Schedule Your Session

Fill out the form with your contact details, and a member of our team will review your request and contact you to confirm the next step.

Step 2 — Preparation

We Review Your Business

We may ask for view-only access to your marketing and analytics platforms before the strategy session, including:

Google Search Console
Google Analytics 4
Google Ads
Meta Business Manager
Google Business Profile

This helps our team look at your past performance, spot the key gaps, and put together a sharper audit, recommendations, and proposal.

We only ask for access when it's relevant to what we're discussing. We never ask for passwords. If your business involves sensitive data, we're happy to sign a non-disclosure agreement (NDA) before requesting access.

Preparation is completed by our team before the call.

Step 3 — Strategy Session

We Review the Findings Together

During the video call, our Senior Sales Manager walks you through a presentation built specifically for your business — the audit findings, our approach and our recommendations. We explain each part in detail and focus on the areas that matter most to you.

The session focuses on your company rather than a standard agency slide deck.

45-60 minutes (SEO + PPC sessions may run up to 90 minutes)

With your permission, the session is recorded.

Step 4 — Decide

Choose the Right Next Step

Right after the session, you receive the full audit report by email together with our written offer.

For SEO, this includes a 12-month growth roadmap. For PPC, it includes a 2-3 month budget and performance plan. A detailed PPC roadmap is built together with your project manager once we start working together.

If you'd like to move forward, just confirm by email and let us know which services you're interested in. We'll prepare the contract and invoice and set up a Kick-Off call with your project manager.

You remain in control of the decision.

● INSIDE YOUR FREE HVAC AUDIT

01 Website Experience

02 SEO Visibility and Website Authority

03 Technical SEO and Website Performance

04 Google Business Profile and Local Rankings

05 Local Services Ads Visibility

06 Yelp and Other Trust Platforms

07 AI Search Visibility

08 Competitor Advertising and Positioning

Website Experience

Your website should help homeowners quickly understand what you do, where you work and why they should call your company.

During the audit, we review:

Branding and messaging
Trust elements
Calls to action
Booking options
Service pages
City pages
Written content
Page structure
Photos and videos
Customer reviews
Customer photos and videos
Mobile experience

SEO Visibility and Website Authority

We analyze how your website currently performs in organic search and which services and locations are already generating visibility.

The audit may include:

Keyword rankings
Estimated organic traffic
Top-performing pages
Backlink profile
Other websites linking to yours
Overall website authority
Services and locations already producing visibility
Pages with the greatest growth potential

Technical SEO and Website Performance

Technical issues can limit rankings, website usability and the number of homeowners who reach your most important pages.

We review:

Whether Google can properly find and read your pages
Broken links or pages that don't load
Duplicate or repeated content
Mobile page speed
Desktop page speed
General website performance and user experience

Google Business Profile and Local Rankings

Your Google Business Profile is one of the most important digital assets for a local HVAC company.

We review:

Reviews
Photos
Posts
Services
Primary and additional categories
Business description
Booking links
Service areas
Overall profile completeness
How active and trustworthy the profile appears
How it compares with local competitors

We also analyze how your company ranks across the service area — not only near your office.

Local Services Ads Visibility

We check whether your company appears in Local Services Ads for important HVAC searches in your market.

The audit may include:

Whether your company appears for priority local searches
How your LSA profile is presented
How visible your company is compared with competitors
Which competitors occupy the same advertising space
Potential profile or visibility gaps

Yelp and Other Trust Platforms

Homeowners often compare HVAC companies across review platforms, directories and social profiles before making contact.

For Yelp, we may review:

Rating and reviews
Photos
Services
Posts
Response time
Verified license status
Portfolio
Overall profile completeness
How the profile compares with competitors
Additional market data available through Netrocket’s Yelp partnership

We may also examine relevant platforms such as Thumbtack, Facebook, Instagram, YouTube, LinkedIn, TikTok and important business directories.

AI Search Visibility

Homeowners are increasingly asking ChatGPT, Gemini, Claude and Perplexity which HVAC company they should call.

We analyze:

Whether your company appears in AI recommendations
How often competitors are mentioned
Which sources AI tools use when recommending contractors
Brand mentions
Content cited by AI platforms
Opportunities to improve your visibility in AI search

Competitor Advertising and Positioning

We analyze publicly available advertising from HVAC companies competing in your market.

Using advertising transparency tools, we may review:

Google ads competitors are currently running
Facebook and Instagram ads
Offers
Creative concepts
Advertising messages
Landing pages
Services competitors are promoting
How competitors position their companies

● WHAT YOU WILL RECEIVE

At the end of the audit, you will receive a documented report prepared by Daniel and the Netrocket team.

The report includes screenshots, relevant metrics, findings and practical recommendations showing:

What is currently working
What may be holding your company back
Where competitors are ahead
Where you may be losing visibility, leads and jobs
Where the strongest revenue growth opportunities may exist
For SEO, a 12-month growth roadmap
For PPC, a 2-3 month budget and performance plan

You will not receive a recycled checklist or a generic presentation prepared for every HVAC company. You can implement the recommendations with your internal marketing team, your CMO or with support from Netrocket.

Get My Free HVAC Marketing Audit

● IS THIS SESSION FOR YOU?

We May Be a Strong Fit If You:

Operate an established HVAC company in the United States
Generate at least $1M in annual revenue
Are working toward $5M, $10M or more
Have the operational capacity to accept additional work
Already invest in marketing or are prepared to invest consistently
Want qualified calls and booked revenue, not vanity metrics
Need greater accountability from your marketing
Are open to changing what is not working
Want a long-term growth partner
Can make decisions when the right information is available

This Session May Not Be Right If You:

Recently launched and do not yet have operational capacity
Are only collecting free ideas with no intention to act
Want guaranteed rankings, leads or revenue
Expect marketing to solve pricing, staffing or customer service problems automatically
Are not prepared to invest time or money into growth
Only need a one-time graphic, social media post or small website edit
Cannot consistently answer and follow up with incoming leads
Are unwilling to share basic business and performance information

Submit your information honestly.

If we do not believe Netrocket is the appropriate fit, we will tell you and may point you toward a more suitable resource.

Detailed report

Clear action plan

Long-term growth roadmap

No obligation

Book A Strategy Call

● WHY NETROCKET’S SESSION IS DIFFERENT

We Come Prepared

Before the session, we review your website, local visibility, service area, and direct competitors. Instead of spending the call asking basic questions, we can focus on your company’s actual situation.

We Use Data From Your Market

The discussion is based on what homeowners see when they search for HVAC services in your area. We use real examples to show where your company is visible, where competitors are ahead and where opportunities may exist.

We Focus on Business Outcomes

We look beyond rankings, clicks and impressions. The conversation focuses on qualified calls, estimates, booked jobs, lead costs, and the marketing issues that may be limiting revenue growth.

No Pressure,
No Generic Pitch

The purpose of the session is to determine what your company should address next and whether Netrocket is the right partner. If there is no strong fit, we will tell you directly.

● PREPARE FOR YOUR AUDIT REVIEW

To get the most value from the conversation:

Join from a laptop or desktop

Be somewhere quiet

Plan to stay for the full session

Invite another decision-maker when appropriate

Know your approximate annual revenue

Know your approximate monthly marketing investment

Bring your main questions

Be prepared to discuss current lead and sales performance

You do not need to share account passwords before the initial session. If you're able to grant view-only access to Google Search Console, Google Analytics 4, Google Business Profile, Google Ads or Meta Ads Business Manager ahead of time, it helps us prepare a more accurate audit.

See More HVAC Marketing Results

We’ve helped HVAC companies turn inconsistent lead flow into predictable,
high-quality inbound demand by focusing on what actually drives booked jobs — not vanity metrics.

View All Testimonials

● READY WHEN YOU ARE

Tell us about your HVAC company, your website, and where you do business. Our Senior Sales Manager will look it over and get back to you within 24 hours to walk you through the next steps.

Get My Free HVAC Marketing Audit

● AFTER YOUR STRATEGY SESSION

Mutual Fit

At the end of the session, we talk through your goals, the main problems to solve, and whether we're the right team for the job. We'll also check that your company is ready to put the changes into action. We only move forward if everyone's on the same page.

Confirming What's Included

If you'd like to move forward, you confirm by email which services and channels you're interested in. We finalize the scope of work together — responsibilities, pricing, and the proposed start date, based on the offer you already received.

Contract and Kick-Off

Once you're ready to move forward, we'll send you the contract and invoice to sign. Then we schedule a Kick-Off call with your project manager to set the start date and confirm how we'll communicate going forward. If we need any extra account access for the work, we'll collect it at this point.

What is an HVAC marketing strategy session?

It is a focused video meeting where Netrocket reviews your current market position, discusses your business goals and identifies potential weaknesses or opportunities across your lead generation system.

The session may cover your website, Google visibility, advertising, competitors, tracking, lead response and operational readiness.

What is included in the free HVAC marketing audit?

Netrocket reviews the publicly available elements of your website, SEO visibility, technical performance, Google Business Profile, local rankings, Local Services Ads presence, Yelp and other relevant platforms, AI search visibility and competitor advertising.

Is the strategy session free?

Yes.

The initial session is free and no credit card is required. There is no obligation to hire Netrocket afterward.

Who will conduct the session?

The session is led by our Senior Sales Manager, who works closely with our HVAC marketing, local visibility, advertising and lead tracking specialists to prepare your audit.

What should I prepare?

Be prepared to share your primary service area, priority services, current growth goals and the main marketing challenges you want to solve.

You do not need to provide passwords or platform access for the initial audit.

Do you work with HVAC companies under $1M in annual revenue?

Netrocket is generally best suited for established HVAC companies generating at least $1M annually.

The strongest fit is typically with companies generating $2M or more that have the team, budget and operational capacity to scale.

Companies below $1M may still apply, but Netrocket may recommend educational resources or a more appropriate next step.

Will you recommend replacing our current agency?

Not automatically.

The purpose of the session is to assess performance objectively.

If your current provider is doing strong work, we will not recommend a change simply to win your account.

Can you guarantee leads or revenue?

No.

Lead volume and revenue depend on market demand, competition, budget, seasonality, reviews, website conversion, pricing, call handling, sales performance, and operational capacity.

Netrocket provides strategy, execution and measurement, but no responsible agency can guarantee a specific result in every market.

HVAC SEO

Local SEO

Google Business Profile optimization

Google Ads

Local Services Ads

Yelp Ads

Meta and YouTube advertising

AI search visibility

Website conversion

Call tracking

CRM integration

Lead follow-up automation

Reporting that shows which marketing efforts are actually bringing in jobs

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